Do you want to build your business more effectively?
Learn to use story. Story changes everything.
The Art of Story Project was built to support small business owners and entrepreneurs in learning and applying the timeless (and insanely effective) art of storytelling.
You shouldn’t have to hire branders or professional marketers in order to effectively share your ideas and products with the world. We are here to make it easy, practical, and affordable for you right now.
We know you are busy. We offer you a range of online classes. When you register to take a class you will receive full access to the library of instructional videos for that module. Simply watch the videos and apply the lesson on your own schedule. You will have access to the private online community where you will be able to ask questions and network.
Want to take it even further? You can select the coached class and schedule one-on-one coaching calls with Mary. This gives you feedback and tips specific to your project and your stories.
MODULE ONE: Storytelling Basics Module
This module is designed to help you craft a deeper understanding of the elements which make stories connect and inspire.
This class can be applied to anything you do as a small business owner. You will be able to use these principles in branding and marketing your business. You will use storytelling in your professional and person to person communications.
You will learn:
1. WHY/HOW STORY WORKS SO WELL
2. STORY 101
3. BUYER BEWARE vs SELLER BEWARE
4. THE HERO’S JOURNEY
5. HOW TO BUILD A POWERFUL HERO
6. THE SET UP
7. THE ACTION
8. THE DISMOUNT
9. THREE ESSENTIAL KINDS OF STORIES (for any and every occasion)
10. HOW TO CHOOSE A STORY
11. SELECTING THE “RIGHT” DETAILS
12. HOW TO PRACTICE AND IMPROVE
13. USING STORY IN YOUR BUSINESS
- Storytelling Basics Module: $200
- Storytelling Basics Module with private coaching *Limited to 10 concurrent students: $400
MODULE TWO: Storytelling and Public Speaking Module
*WE ARE RETOOLING AND ADDING CONTENT TO THIS MODULE. THIS MODULE WILL RELAUNCH IN FEBRUARY 2016*
We live in an age where its not enough to just get up in front of people and talk. We live in a world where the benchmark is the TED talk.
You need to be prepared to put out the very best version of your big idea when you get a chance to present. This is not difficult, but it takes knowledge, application, practice and more practice.
This module teaches you to use storytelling and other fundamental skills for more effective public speaking. The videos for this class will break down every element of planning, crafting, practicing and delivering a TED talk worthy presentation. And of course, the magic sauce: lots of story.
The online group will give you feedback and insight from your classmates and mentors.
You will learn:
I. REVIEW OF RESOURCES (how to get the most out of this module)
II. HOW TO CRITIQUE A SPEECH
III. HOW TO PUSH PAST YOUR FEAR
IV. WHY STORY
V. THE VITAL IMPORTANCE OF UNDERSTANDING YOUR AUDIENCE
VI. THE ART OF PERSUASION (ETHOS, PATHOS & LOGOS)
VII. CHOOSE YOUR BIG IDEA WISELY
XI. PUTTING IT ALL TOGETHER (BUILDING AN OUTLINE)
XII. USE CONTRAST TO MAGNETIZE YOUR AUDIENCE
XIII. HOW TO EDIT
XIV. HOW TO PRACTICE
XV. MASTERFUL RHETORIC
XVI. BODY LANGUAGE
XVII. RATE OF SPEAKING AND POWERFUL PAUSES
XVIII. VOCAL VARIETY
XIX. STAGE CRAFT
XX. VISUAL AIDS
XXII. MAKING THE MOST OF SPEAKING AT A CONFERENCE
XXIII. HOW TO PREP IN THE FINAL 24 HOURS BEFORE YOU SPEAK
XXIV. POWERPOINT 101
- Storytelling + Speaking Module: $200
- Storytelling + Speaking Module with coaching *limited to 10 concurrent students: $400